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Sunday, September 18, 2005


Over the weekend I have been Surfing my Sky Digital channels! And came across this new Channel, abc1. Having never been to America, but I've heard lots and seen a few taped videos from there over in Switzerland, I know how they work their Ads.

Take your average episode of Scrubs or Friends:
In Ireland (and the UK):
The show starts at the top of the hour, after about 3 or 4 minutes of Ads that have been running since the end of the last show. At about quarter past, there are 3 minutes of Ads. At the end of the show, there is about 3 or 4 minutes of Ads until the next show that has to start at half past the hour.

In America:
The show starts immediately after the end of the previous show. It shows the first few scenes until the Shows titles run. Just as the titles end, there is 3 or 4 minutes of Ads. Then you come back and the show starts and it runs without a break for most of the show. Then just before its about to wrap up, it takes its second set of Ads. Finally coming back to finish out the show (and show the lesson learnt... as in all American Shows) and start straight into the next one...

Two different ways of doing it, I can advantages to both. The American way tries to hook viewers onto the next show, where as our way doesn't keep you waiting 4 minutes after showing you the 1st two minutes of the show to see the rest of it... same with having to wait to see the last 2 minutes of it at the end!!


  1. Update
    Ok, after talking to a few friends, it turns out abc1 isn't like American layout, nearly, but not just there.
    You add another 2 more Ads in the main part of the program and there you have it!

    So there!

  2. "the lesson learnt...as in all American Shows"

    That is so true. It's like they are constantly trying to shove life lessons and morals down our throats. I hate the Leave It to Beaver format where everything works out in the end and everyone is a little wiser. That's not REAL LIFE!!